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We’re not here to smile on cue, wait our turn or play by the rules.

Posted on October 13 2017

Playing on the expectations society has of women and girls to be nice, perfect, and good, Stone & Strand partnered with Los Angeles-based photographers Emily Knecht and Dana Boulos in a series of intimate and raw images where the women photographed one another in their homes to explore the concept of what it means to be a "Good Girl".

The campaign is paired with a collection of charms, representing the “tools” that women need to face the world and to stay tough in the face of adversity. Shop the collection here. 

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