Because we believe in investing in jewelry that will last, we prioritize our real gold designs. We source the best quality at competitive prices so that you can invest in pieces to treasure for the long haul.

Our diamonds and gemstones are 100% natural, conflict-free, and ethically sourced. We travel around the world to find you the best of the best, and always do our research to ensure our materials adhere to the highest standards.

We know you have expensive taste, but we cater to your love of all things fancy without prices that'll make your head spin. Why pay more than you have to? It's just not really our thing.

As a women-led business, we find power in femininity. We seek to promote female-focused causes though our Good Girl Mission where we partner with female artists and non-profits who share our values.

Born or adopted, we are all New Yorkers and call this great city home. It's our constant inspiration and explains our appreciation for both luxury and grit working together. Over 70% of our pieces are made here in NYC, and we hope to grow that even more!

We buy carbon credits to ensure all of our shipments are carbon neutral. We also use recycled gold as much as possible, and any scrap metal from product development is fully recycled.