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We obsessed all the details when creating our in-house label, designed to offer high quality not-so-basic essentials, at prices you can love.
By focusing on quality that matters, we don't distract you with irrelevant choices, and upsell you with complicated gradings.
Each piece was made with a sharp focus on balance and proportion - designed to allow the maximum amount of light to hit each diamond at all the right angles.
Our holy grail? Perfect basics, designed for mixing and matching so you can wear them alone or build up a look. Each piece is simple but the overall impact? BIG.