Playing on the expectations society has of women and girls to be nice, perfect, and good, Stone & Strand partnered with Los Angeles-based photographers Emily Knecht and Dana Boulos in a series of intimate and raw images where the women photographed one another in their homes to explore the concept of what it means to be a "Good Girl".

The campaign is paired with a collection of charms, representing the “tools” that women need to face the world and to stay tough in the face of adversity. Shop the collection here.